CMOtech UK - Technology news for CMOs & marketing decision-makers

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The EU Accessibility Act and what it means for UK digital businesses
Last week
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online services
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digital inclusion
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ux
From 28 June 2025, UK digital businesses trading with the EU must comply with the European Accessibility Act, ensuring online services are accessible to all users.
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Taboola launches Predictive Audiences to boost ad targeting
Last week
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martech
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cdp
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predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
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MiQ unveils Sigma AI platform to unify programmatic advertising
Last week
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hyperscale
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martech
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genai
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.
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Innocentive brand returns as global crowdsourcing marks 25 years
Last week
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data science
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cleantech
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microsoft
Wazoku revives the Innocentive brand, marking 25 years of global crowdsourcing with over 700,000 diverse solvers tackling innovation challenges.
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Study reveals data anxiety remains high despite rising skills
Last week
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it training
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ai
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corporate training
Despite rising data skills, 78% of UK professionals still face data anxiety, with 27% avoiding data tasks, reveals a global study of over 2,400 workers.
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Adobe unveils AI agents to streamline marketing & support
Last week
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saas
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digital transformation
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cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.
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AI personalisation in FMCG must be invisible to earn trust
Last week
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cx
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martech
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it automation
New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.
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Moloco & Xiaomi join forces to boost global ad targeting
Last week
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smartphones
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martech
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iot
Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.
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AI boosts personalisation but consumer trust remains elusive
Last week
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cx
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martech
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personalisation
AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.
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Supply chain leaders invest in AI & tech for resilience, growth
Last week
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data analytics
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digital transformation
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supply chain & logistics
Nearly 700 global supply chain leaders prioritise AI and new tech investments to boost resilience, efficiency, and sustainability over the next three years.
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Adobe debuts free Photoshop Android beta with AI tools & layers
Last week
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smartphones
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martech
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genai
Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.
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ROI·DNA expands globally with integrated AI marketing platforms
Last week
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hyperscale
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martech
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cdp
ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.
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Chronicle launches AI agent to revolutionise presentations
Last week
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ai
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chronicle
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storytelling
Chronicle unveils its AI-powered presentation tool, enabling users to create polished decks in minutes, revolutionising visual storytelling and collaboration.
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Udemy unveils AI Role Play for workplace skills training
Last week
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e-learning
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interactive learning
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skills gap
Udemy launches AI-powered Role Play, enabling professionals to practise business skills through custom simulations and real-time feedback, boosting workplace training.
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AI adoption brings strong time & cost savings for UK workers
Last week
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digital transformation
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ai
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cybersecurity
AI adoption in UK workplaces saves time and cuts costs, with 72% of users reporting weekly time savings, though security and skills gaps slow use.
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Contractor & consulting roles surge as global hiring shifts
Last week
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hcm
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workforce management
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professional services
Contractor and consulting roles surge globally, with Oyster reporting a 46% rise in contractor engagements and a tenfold increase in consulting hires in 2024.
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Straker partners with n8n to automate quality AI translations
Last week
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saas
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uc
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devops
Straker has teamed up with n8n to launch Straker Verify, automating AI translation workflows while ensuring quality and compliance for businesses globally.
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Paragon acquires Service Graphics to expand marketing services
Last week
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saas
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cx
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martech
Paragon has acquired UK-based Service Graphics, enhancing its marketing services with brand activations, large format displays, and on-demand print expertise.
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UK consumers value store loyalty over brands, research shows
Last month
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customer service
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branding
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online shopping
UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.
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UK demand surges for AI prompt engineers as salaries climb
Last month
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genai
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llms
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ai
Demand for AI prompt engineers in the UK soars by over 180%, with salaries reaching up to GBP £87,500 amid growing adoption of generative AI technologies.