CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 3

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Contractor & consulting roles surge as global hiring shifts
This month
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hcm
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workforce management
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professional services
Contractor and consulting roles surge globally, with Oyster reporting a 46% rise in contractor engagements and a tenfold increase in consulting hires in 2024.
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Straker partners with n8n to automate quality AI translations
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saas
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uc
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devops
Straker has teamed up with n8n to launch Straker Verify, automating AI translation workflows while ensuring quality and compliance for businesses globally.
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Paragon acquires Service Graphics to expand marketing services
This month
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saas
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cx
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martech
Paragon has acquired UK-based Service Graphics, enhancing its marketing services with brand activations, large format displays, and on-demand print expertise.
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UK consumers value store loyalty over brands, research shows
Last month
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customer service
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branding
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online shopping
UK shoppers show stronger loyalty to stores than brands, with customer service and rewards driving loyalty, especially among those over 55 years.
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UK demand surges for AI prompt engineers as salaries climb
Last month
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genai
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llms
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ai
Demand for AI prompt engineers in the UK soars by over 180%, with salaries reaching up to GBP £87,500 amid growing adoption of generative AI technologies.
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Half of UK online shoppers shun retailers with slow refunds
Last month
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supply chain
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ecommerce
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customer service
Over half of UK online shoppers would avoid retailers slow to refund returns, expecting refunds within 2-3 days, survey finds.
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Movavi study finds global users embrace AI & creative filters
Last month
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e-learning
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digital entertainment
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ai
Movavi’s study of 70 million users reveals a global embrace of AI and creative filters in video editing, with extensive experimentation beyond basic cuts.
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YouTube marks 20 years as top platform for influencer spend
Last month
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youtube
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digital marketing
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instagram
YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.
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Decathlon expands live video consultations for sports shoppers
Last month
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cx
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martech
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ar, vr & metaverse
Decathlon expands its Visio Store in France, offering free 30-minute video calls with experts for personalised advice across 10 sports categories.
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Amazon Prime tops list as most-cancelled subscription app
Last month
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cx
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martech
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digital entertainment
Amazon Prime tops the list of most-cancelled subscription apps, with 578,000 monthly cancellation searches, surpassing Disney+ by nearly 45%.
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Pennies appoints Martin Newman to champion everyday giving
Last month
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martech
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payment technologies
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adobe
Pennies appoints Martin Newman to champion everyday micro-donations, aiming to embed charitable giving into routine UK shopping experiences.
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Emotional spending boosts local luxury as Brits shun big brands
Last month
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instagram
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millennials
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gen z
Shoppers increasingly favour local luxury, with £41 billion spent annually on emotion-driven impulse buys, signalling a shift from big brands to local products.
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Silverfin names Stephanie Dechamps VP of Marketing
Last month
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saas
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oracle
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digital media
Silverfin appoints Stephanie Dechamps as VP of Marketing to boost global expansion, enhance brand visibility and support its growth strategy from Brussels.
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UK faces backlash over AI copyright rules from creatives & tech
Last month
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physical security
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ai
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copyright
The UK Government faces backlash from creatives and tech leaders over AI copyright rules, amid concerns it favours tech firms at the expense of artists.
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Verne appoints Billy Nolan to drive Nordic data centre growth
Last month
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devops
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hpc
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apm
Verne appoints Billy Nolan as Chief Development Officer to lead expansion of its Nordic data centre operations, focusing on projects in Finland.
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Awin launches Ava AI assistant, upgrades affiliate platform
Last month
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cx
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martech
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partner programmes
Awin has launched Ava, an AI assistant for affiliate marketing, plus upgraded platform features to boost commission flexibility and tracking accuracy for UK users.
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Nexxen unveils AI assistant to speed up campaign planning
Last month
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martech
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cdp
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genai
Nexxen launches nexAI assistant, using generative AI to transform campaign planning by swiftly converting consumer data into actionable strategies.
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AI agents prompt 62% of UK firms to rethink IT hiring plans
Last month
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digital transformation
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ai
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agentic ai
New research shows 62% of UK firms are revising IT hiring plans as AI agents reshape roles, focusing teams on strategic tasks over routine work.
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Shadow spend costs UK firms margins as AI offers hope
Last month
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hcm
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supply chain
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ai
Shadow spend drains UK firms’ margins, with £1 in every £10 untracked, but AI and automation offer promising solutions to boost spend visibility and control.
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HONOR launches 400 Pro 5G in UK, camera AI features
Last month
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gaming
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digital entertainment
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ai
HONOR launches its AI-packed HONOR 400 Pro 5G and HONOR 400 5G smartphones in the UK, starting from GBP £399.99 with advanced camera features.